Janine Hess, Head of Marketing & Communications at Hess Sports Group, is a dynamic and outgoing leader who thrives on building meaningful connections. As a proud Swiss-South African, Janine enjoys a traditional braai just as much as she loves Swiss chocolate. Since joining the company over a year ago, she has brought energy, creativity, and unwavering passion to her role at both Hess Sports Group and Hess Enterprises.
Janine has immersed herself into the football and cycling worlds. For the latter, she has been working closely with the Hess Cycling Team’s riders and staff to ensure their stories are told and the team is promoted effectively. For Janine it’s inspiring to see the team proudly wearing the Hess Cycling Team colours on the road.
Building Hess Football with Waterford FC Women’s from scratch has been both motivating and rewarding for Janine. She believes in the power of community engagement and has been deeply moved by the outreach efforts at Waterford FC, led by Community Manager Colin. His work in providing football opportunities to the less privileged has been incredibly inspiring.
Janine is an advocate for female empowerment and is committed to growing Hess Sports Group’s community programmes with a focus on inclusion and lasting impact. She actively seeks partnerships that align with the Group’s values, ensuring the right stories are shared—stories that uplift, resonate, and drive positive change. Janine is committed to doing the right thing and spreading the word to encourage others to follow suit.
“I want to inspire and use my skills to have a positive impact on other people’s lives—and empower others to do the same,” says Janine. As Hess Sports Group continues to expand into new areas of women’s sport, she looks forward to playing a key role in championing empowerment at every step of the journey.